LimeRoad appoints Ragini Singh as VP for creative, Adesh Kumar as engineering director

Gurugram-based A M Marketplaces, which runs the social commerce platform LimeRoad, has appointed Ragini Singh as vice president for community and creative and Adesh Kumar as director of engineering.

Singh will be responsible for driving LimeRoad’s content and community strategy, an official statement said. She joins the portal after serving in various positions at lifestyle magazine Cosmopolitan and news publication India Today, and as the group art director at Eicher Goodearth, a unit of retail platform Nicobar Design Studio. 

Singh will play a crucial role in driving video-based content for the social commerce platform. 

Kumar was earlier the senior engineering manager at ecommerce platform Snapdeal. In his five-year stint at the Alibaba-backed company, Kumar led the image and video transformation initiatives, apart from supervising the growth of user content.

He has also served as a software development manager at American IT services firm iYogi and renewable energy solutions provider Targray. 

“We are absolutely delighted to have Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X,” said Suchi Mukherjee, co-founder and chief executive officer, LimeRoad.

The appointments, effective August 2019, comes on the back of LimeRoad’s recent recruitment of Pankaj Jain as chief financial officer. Jain was earlier the chief financial officer at online travel platform ibibo Web. 

Earlier this year, LimeRoad posted a significant decline in losses due to the 78% year-on-year increase in total revenue for the financial year 2017-18.

The company recently announced an entry into the offline space and is aiming to set up 3,000 stores by 2022.

In 2015, LimeRoad raised around $30 million from existing investors such as private equity firm Lightspeed Management and investment firms Matrix Partners and Tiger Global, as per VCCEdge, the research platform of Mosaic Media Ventures, which also owns TechCircle.

The preceding year, the startup raised around $15 million from a clutch of investors including Matrix Partners, Tiger Global and Lightspeed. 

The startup was founded in 2012 by former Skype executive Suchi Mukherjee, Manish Saksena, the former operations chief of Tommy Hilfiger India and Ankush Mehra, former head of supply chain at Reliance Hypermarkets. 

The startup offers apparel, beauty products, bags, food and gift-items through its online platform and brick-and-mortar stores. Apart from fashion apparel, the startup also retails home furnishings and lifestyle products. 

LimeRoad, which started off as an online social commerce platform, now has over 400,000 women as community members who create and design apparel which go on sale on the startup’s retail channels.