Indiabulls co-founder, others invest $250,000 in online food brand Ketofy

Wellversed Health, which operates online food brand Ketofy, has raised $250,000 from a clutch of investors.

Alok Mittal, ex-managing director of Canaan Partners, Rohit Chanana, founder of Sarcha Advisory, and Tejinderpal Miglani, co-founder of Indiabulls, participated in the round, the company said in a statement. The startup, which is preparing for its Series A funding round, is incubated by Gururgram-based Huddle.  

The online food brand plans to use the funds to grow its business and help over 100 million people who are struggling with lifestyle issues, the Gurugram-based company said.

“The brand Ketofy was established as an effort to create an alternate food pantry for people with weight issues, metabolic syndrome, diabetes, and hormonal issues like Thyroid. The funds are essentially required to help a larger number of people to become healthier through the use of Ketofy products,” said Aanan Khurma, co-founder, Ketofy.

Ketofy, founded in 2018, claims to have built a pantry of ultra-low-carb, ultra-low glycemic food products for high-income consumers. 

The company claims the brand, which currently serves over 250,000 customers, is growing at an average rate of 32% month on month.

“This unique manufacturing framework allows personalisation of food in accordance with clinical, dietary and physiological demands of particular demography while ensuring that Ketofy continues their growth in a steady manner continuing the impact it is creating,” said Sanil Sachar, co-founder, Huddle.

Gurugram-based Huddle is a sector-agnostic incubator. Its portfolio includes several technology startups such as Trillbit, 1Ramp, and consumer brands like Poshtick and Jade Forest.