Accenture launches experience activation network in Mumbai

Global information technology services and consulting major Accenture has launched its experience centre in Mumbai.

The centre will work as a customer activation network and will focus on providing business solutions and insights to marketing executives, the company said in a media statement.

Accenture’s initiative is part of its interactive operations unit, which uses talent, technology and process innovation through its marketing platform SynOps.

The centre will enable enterprises to achieve growth in an environment where consumer needs are rapidly evolving, the statement added.

The Mumbai centre is Accenture's sixth such centre across the world with others located in Italy, Spain, Poland, China and Costa Rica.

The US-based company claims its interactive operations unit uses next-generation content services, digital marketing services, media and ecommerce services to offer clients marketing-led growth. The centre will also aim to deliver dynamic brand experiences across all consumer touchpoints and channels, the statement said.

“With the customer experience increasingly a driver of competitive advantage and sustained growth, the marketing function is emerging as a new organisational superpower,” said Debbie Polishook, group chief executive of operations.

“Our experience activation network is helping clients stay one step ahead of the convergence of the front and back office by enabling CMOs to transform their operating models and capitalise on the growth opportunity ahead of them,” she added.