Zomato starts video streaming, to launch 18 original shows

Restaurant aggregator Zomato has joined the ranks of video streaming services Netflix, Amazon Prime and Hotstar with the launch of original video offerings on its app today.

The Gurgaon-based company will launch 18 original shows over the course of the next three months, an official statement said. 

The Zomato video experience will launch with 2000+ videos that include Zomato originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world, the statement added.

The culinary-centric video shows revolve around comedy skits, celebrity interviews and recipe tutorials with popular personalities. Some of them include Indian chef Sanjeev Kapoor, stand-up comedians Sumukhi Suresh and Sahil Shah and YouTubers Janice Sequeira and Jordindian-fame Vineeth and Naser.

“With shows in both Hindi and English, we hope every corner of India will tune in to Zomato to hone their taste buds,” said Durga Raghunath, senior vice president, growth.

The three to 15-minute videos are primarily shot in a vertical frame, ideal for app-based mobile viewing, the statement added.

The app’s home page now has four categories, order, go out, gold and videos. The launch of these videos comes close on the heels of the #Logout campaign that food-tech companies like Zomato are up against for almost a month now.