Flipkart expands private brand SmartBuy to 120 categories; Myntra ties up with kirana stores

Flipkart has increased private band SmartBuy to 120 categories. Myntra wants video on its platform, signs up local stores.

Flipkart expands private brand SmartBuy to 120 categories

Walmart-owned Flipkart has almost doubled its flagship private brand SmartBuy to 120 categories ahead of the festive season.

The key categories include home essentials like home furnishings, home decor, tools and festive items. The categories have seen a 20-fold jump in selection since last year’s festive season, the company said in a statement.

“Flipkart’s vision is to serve our customers’ needs in ways that positively impact their lives and that closes the gaps between what they want and what is available to them. Through constant engagement with our more than 150 million customer base, brands like Flipkart SmartBuy allow us to give our consumers products tailor-made for them, satisfying their needs when it comes to selection, quality, specifications, and affordability,” said Adarsh Menon, vice president and head, private labels, electronics and furniture, Flipkart.

Myntra ties up with local stores

In a bid to attract customers from tier-2 cities, fashion retailer and Flipkart-subsidiary Myntra is looking at partnerships with kirana stores and video content on its platform, The Economic Times reported.

“If Myntra itself turns into a platform with video content, the conversions (into sales) would be faster,” the report quoted Amar Nagaram, head of Myntra-Jabong,

Small-town customers have no access to these brands and Myntra could become the gateway where the brands build trust and the company sells private brands to customers. 

“Myntra has also tied up with Kirana (corner) stores to act as last-mile delivery agents and function as pick-up and drop-off points,” Nagaram added.

Medikabazaar appoints Anil Mohanty as HR head

Online business-to-business (B2B) platform for medical supplies Mediakaazaar has appointed Anil Mohanty to head the human resources division. 

“We are glad to have Anil Mohanty join our team as the head of HR as his expertise would help us with our objective of hiring, preserving & developing the most suitable and talented personnel for a plethora of operations that help us evolve as India's largest aggregator of medical B2B supplies,” said Vivek Tiwari, founder and chief executive officer, Medikabazaar.

Prior to joining Medikabazaar, Mohanty was the HR head for the northern region at Reliance Jio. He has also worked with Idea Cellular, Tata Teleservices, Huawei Telecommunication and Telenor India.

“My aim is to enable a workplace for employees to dedicate their best towards the company’s aim of becoming the leading B2B platform for medical supplies, and a force to reckon within the healthcare sector, ” Mohanty said.