EazyDiner founder Vir Sanghvi backs product review platform Mishry

Gurugram-based Fried & Tasted Review Solutions, which runs product review platform Mishry, has raised an undisclosed sum from Vir Sanghvi, a veteran journalist and founder of foodtech startup EazyDiner. 

The platform had earlier raised seed funding from Rajiv Garodia, the global head of real-time payments at financial services company Visa and Kiran Shetty, CEO and regional head at Belgian fintech platform Swift.

Mishry is a content platform driven by reviews to recommend the best products in groceries, dairy, snacks and kitchen appliances, a statement issued by the company said. 

“The seed money we have raised now will be used to ramp up content and cover the maximum ground over the next few months,” said Tanu Ganguly, founder, Mishry.com.

Sanghvi said Mishry is India’s first content platform that reviews products in the cooking and dining space. 

“Reviews are getting more and more acceptance across the world – more so pre-sale reviews, which by default are research and expert-driven. While consumers in the tech and auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the food space,” said Sanghvi. 

The food review startup was founded in 2019 by Ganguly, former associate vice-president of fashion and lifestyle channel NDTV Good Times. The Delhi University alumnus has over 15 years of experience of producing and anchoring content for digital and television media. 

Sanghvi, the former editor of Hindustan Times and news-magazine Sunday, founded restaurant review platform EazyDiner in 2014. The restaurant reservation platform offers reviews, opinions, content and discounts across 8,000 featured restaurants. 

Within a year of its founding, Sanghvi-backed EazyDiner raised $3 million from investment platform DSG Consumer Partners and early-stage investor Saama Capital. 

Sanghvi had told TechCircle in an interview that there have been few platforms in India’s restaurant review segment with curated content as opposed to platforms featuring user-generated content.

Last year, EazyDiner raised $5.85 million in its Series B round of funding led by investment platform Denlow Investment Trust, early-stage venture capital firm BeeNext and existing investors DSG Consumer Partners and Saama Capital.