EY India acquires C Centric Solutions to improve digital biz

Accounting and consultancy firm Ernst and Young (EY) India has acquired Bengaluru-based customer relationship management (CRM) solutions company C Centric Solutions to strengthen its digital transformation services.

The consultancy firm is planning to work on a customer-insight driven strategy, which will help organisations work with new technologies like artificial intelligence, robotic process automation, analytics and cloud, an official statement said.

Founded by Shubho Bhattacharrya, Gerald Prabhu, Vinod Ganesh Ram and Vineet Kalucha in 2007,  C Centric Solutions offers independent software vendors solutions built on platforms like Microsoft Dynamics. It also provides deployment and support for online as well as on-premise implementations. 

“CRM implementation is key to a digital roadmap of an organisation and puts customer insights at the centre of the business transformation strategy,” Shubho Bhattacharrya, chief executive officer, C Centric, said.

EY provides assurance, tax, transaction and advisory services to clients across the world. It has completed over 120 acquisitions in the last six years globally and has over 21 alliances with technology majors around the world. It has more than 2,800 digital and technology professionals in EY India.

“Over the past couple of years, we have collaborated with the C Centric team in strategizing and implementing several complex, large-scale digital transformation programs and our clients have benefited immensely from this association," Rohan Sachdev, partner and leader, advisory services, EY India, said. "Their addition to EY will strengthen our ability to help businesses capitalise on the digital wave and provide an end-to-end digital experience to customers.”

In April this year, EY had said that it was launching a series of blockchain-based solutions and services for the Indian market.

In February, an EY survey had revealed that Indian companies are increasingly focussing on their cybersecurity budgets on cloud.

The company had earlier this year partnered with Bengaluru-based IT services company IBM to launch a new security operation centres as part of its managed service offerings in India.