Nasscom to help SMEs enter US market

The National Association of Software and Services Companies (Nasscom), the software services industry lobby, has announced the first edition of an exclusive small and medium enterprises (SME) programme to be held between July 15-19, 2019 to smoothen the entry of SMEs in the US market.

“This programme is a step forward towards doing business in the USA, as it helps strengthen strategic alliances between US and Indian IT tech industry,” Shivendra Singh, vice president and head of global trade development, Nasscom, said.

SMEs will get an opportunity to meet top government officials, including Governors of New Jersey, North Carolina and Ohio, apart from officials from the economic development departments, law firms and consulting firms from various states.

“The programme will help strengthen the commercial and economic ties between American and Indian businesses to create a win-win scenario. It will further support our SME members by ensuring hand-holding and providing low cost shared services landing options in various target states,” added Singh.

Nasscom is signing a memorandum of understanding (MoU) with Automation Alley, a not-for-profit trade body from Michigan, which will offer low-cost shared services model of soft landing, regulatory and legal support and support Nasscom-member companies to engage with the local business ecosystem.

Earlier this month, Nasscom had said it has already trained 800,000 Indian engineers in emerging technologies such as IoT, cloud, artificial intelligence, big data and blockchain under FutureSkills initiative in a year as the demand for talent base grows.

Zurich-based financial services company Credit Suisse and Nasscom 10,000 Startups had announced plans to support the Indian fintech startup ecosystem through the Nasscom Industry Partnership Program (NIPP).

In the beginning of July, Nasscom had launched the “Xperience AI” programme to accelerate artificial intelligence adoption among Indian enterprises in core industries.