Supply chain firm O4S raises $2.1mn pre-Series A funding from Venture Highway

Gurugram-based O4S (Original4Sure), a supply chain SaaS startup, has raised $2.1 million (Rs 14.4 crore at the current exchange rate) in pre-Series A funding, led by Venture Highway.

The funds will be used to strengthen the workforce, accelerate client acquisition and build technology infrastructure across industries within India, an official statement said.

The three-year-old startup has raised $2.5 million so far, including a seed investment of $400,000 in 2017. 

O4S was launched in May 2016 by co-founders Divay Kumar and Shreyans Sipani. While Divay has over five years of experience in strategy consulting, Shreyans has worked with startups. 

O4S has over 25 companies as clients, including PepsiCo, ITC and Honeywell, across India and Middle East Asia. The company is now setting up offices in Bangalore and Hyderabad. 

O4S’ core offerings – Supplytics and Original4Sure - are built on product serialisation backed by machine learning and Internet of Things (IoT). While Supplytics helps brands connect directly with retailers and distributors by tracking products through the supply chain, Original4Sure’s key focus is on consumer engagement. 

The O4S ecosystem is built on cloud-based infrastructure and engages all supply chain partners on a mobile app.  “In the past year, we have tracked over 500 million unique products across 100,000 retailers in general trade. Over 10 million consumers have verified their products using O4S. This has helped brands increase their shelf space and tighten the control over the quality of goods sold to the consumer. This new funding will aid our next phase of growth to enable fraud-free supply chains and become a SaaS offering of choice,” said Divay Kumar, CEO, O4S.

“With businesses focusing on increasing deeper engagement with retailers and end users, obtaining visibility along the supply chain has become more important than ever before,” said Samir Sood, founder of Venture Highway. “O4S has been successful in winning key contracts with large marquee brands within a short span of time. We are delighted to continue supporting O4S in their next phase of growth.” 

Deals in the segment

• April 2019: Bengaluru-based Increff raised nearly $3 million (about Rs 20 crore) in a funding round, led by venture capital firm 021 Capital along with Flipkart co-founder Binny Bansal.
• March 2019: NowFloats Technologies Pvt Ltd, a SaaS company that helps small businesses set up an online presence, raised Rs 25 crore ($3.6 million then) from existing and new investors.
• March 2019: Gurugram-based e-commerce focussed logistics company Delhivery raised $413 million (Rs 2,890 crore then) in a funding round, led by SoftBank Vision  Fund.