Microsoft ties up with advisory GA Partners to aid Indian fintech startups

US-headquartered technology giant Microsoft has collaborated with go-to-market advisory Ganymede Advisory Partners, which has created a platform for enterprise software startups in India to showcase their solutions for the banking, financial services & insurance (BFSI) segment.

“GA Partners have been supporting startups with customer acquisition, tie-ups with relevant partners, and assisting in sales strategy and implementing them with our deep knowledge from the industry,” Kannan Ramaswamy, founder and managing partner of GA Partners, said in a statement.

Microsoft said that startups have been gaining substantial visibility and their growth is often stifled owing to increased competition and development of new-generation technologies.

“India today has the third largest number of startups which is really robust and addresses issues in every business segment,” said Lathika Pai, country head, Microsoft for Startups, MENA & SAARC. 

Further, the company said that it has plans to enable startups to identify the risks, challenges and opportunities in the BFSI landscape and helping devise a framework for assessing the readiness of a startup to work with a large enterprise.

"Our focus is where we can help the most; how do we work with them to help increase revenues through our co-sell motion where Microsoft’s account managers will plug them in to our enterprise clients, geographical reach, management mentorship and more,” said Pai.

“To do that, we offer business to business (B2B) startups access to co-marketing and co-selling opportunities, deep technical architecture guidance and business mentoring through our Scale Up programme,” she added.