Social media marketing startup At raises funding from Shaadi.com founder, other angels

Mumbai-based social media marketing startup At (logo: @) has raised $330,000 (Rs 2.3 crore at current exchange rate) from angel investors.

The round saw new investor Anupam Mittal, founder of People Group, which owns and runs online matrimony site Shaadi.com, real-estate platform Makaan.com and mobile media portal Mauj.com, among others. Another new investor the round saw was FineWinesnMore.com founder Dharti Desai. Previous investor Hardik Zaveri, co-founder of 8finity Global Ventures LLP, also participated in the round.

At, owned and run by Crave Information Pvt. Ltd, plans to use the funds for marketing and to build further capabilities on the technology platform, the statement said.

At has developed an in-house application that automates the scheduling of content and distribution once a client is onboarded.

The platform’s built-in scheduler allows the business to plan, manage and deliver each aspect of the project’s production. In a typical monthly servicing module, At looks at areas such as content strategy, photography, graphic design, online surveillance, influencer marketing, advertisement management and analytics.

“This round of investment has been a shot in the arm as it has not only helped us in building capabilities but completely rebrand ourselves to suit a global audience. With a base of about 50 clients in just two years, the bulk of our business now comes from India. And true to the digital medium, we want to go beyond the realm of geographical boundaries,” said At founder and chief executive Armand Poonawala.

Poonawala, who holds a bachelor’s degree in computer science from New York University, founded At in 2017 .

Some of At’s Indian clients include Shaadi.com, Organic Riot, Fresh Ones Tissues and Cast You In. The US client list includes Dill and Parsely, The Model Book and Monarch.

“Social media is turning the media landscape on its head and to see a company led by a very passionate team helping brands navigate these waters is very exciting. With a focus on intellectual property and scalability, I believe there is an opportunity to build a very large company and that led me to invest,” said Mittal.