Business software firm Freshworks acquires Silicon Valley AI platform Natero

US business software provider Freshworks, formerly Freshdesk, has announced the acquisition of Silicon Valley-headquartered Natero Inc., which offers artificial intelligence (AI)-powered customer success solutions. The value of the deal was not disclosed.

Natero’s predictive analytics, customer intelligence and workflow management solutions will help Freshworks’ customers generate actionable data to predict and prevent customer churn and increase account expansion. 

“Customer engagement should not stop with just marketing, sales and support. Today, every business needs to invest in proactively managing customers. The addition of the Natero Customer Success Suite enables businesses to understand their customers better, offer personalised and differentiated services and turn them into passionate advocates and customers for life,” said Girish Mathrubootham, founder and chief executive of Freshworks, in a statement. 

Natero is the tenth acquisition of Freshworks, the previous being marketing software firm Zarget, acquired in August 2017. It is also the first acquisition since the Software-as-a-Service (SaaS) platform turned into a unicorn in July 2018, with backing from Accel, Sequoia Capital, and Google’s venture arm Capital G. 

“We share Freshworks’ passion and commitment to providing an unrivalled customer experience,” said Craig Soules, founder and chief executive of Natero. Natero’s team will join the 200-plus team of Freshworks, which is headquartered in San Mateo, California, with global offices in India, the UK, Australia and Germany.