Subex signs up major African telco for its analytics solution

Telecom analytics firm Subex has announced a deal with Econet Wireless Zimbabwe (EWZ), one of the African nation's leading telecom operators, for the deployment of its Analytics Centre of Trust (ACT) solution.

With this deployment, Econet will be able to improve operational efficiency by leveraging the analytics insights to be derived from its data, Subex said in a statement.

Apart from optimising Econet’s day-to-day operations, the solution will also allow the telecom player to employ predictive and prescriptive analytics in multiple areas such as cell-site intelligence.

The Bombay Stock Exchange-listed Subex said that Econet was building a strong, consumer-centric business to provide innovative, accessible and simple communication solutions for its customers.

Started in 1998, Econet is listed on the Zimbabwe Stock Exchange and is part of the pan-African, diversified Econet Wireless Group.

According to Subex, the company was selected based on its proven expertise in implementing an analytics solution flexible across business cases around the customer, technology, product, sales and distribution, risk and revenue.

The deployment is also expected to help Econet identify potential sites for 4G upgrades and identify critical and competitive zones based on customer segmentation.

“Our expertise in handling large volumes of data to derive digital insights significantly help our customers in both strategic and operational aspects of their business,” said Vinod Kumar, managing director and chief executive of Subex. “This deal will increase footprint for our analytics solution, which is an important part in our growth strategy towards being the leaders in digital trust.”

Subex said that its ‘Man + Machine’ model will provide Econet with the flexibility to shift from one focus area to another and make accurate business decisions faster. The ACT solution will also help Econet build intelligence to analyse the performance of products, identify new products, and explore areas where consumption can be increased.

“The analytical support from Subex will give impetus to Econet’s strategic expansion. This partnership will reinforce our ability to tap into our services and make a demonstrable difference in many areas of our customers,” said Douglas Mboweni, chief executive of Econet Wireless Zimbabwe Group.

Bengaluru-based Subex has of late been trying to diversify its portfolio. Earlier this year, it had launched an artificial intelligence (AI) platform called CrunchMetrics to help enterprises find business opportunities and mitigate risks in real-time.

Subex’s chief executive Vinod Kumar had told TechCircle at the time that CrunchMetrics would help the company generate new streams of revenue by targeting retail and financial sector customers.

These moves have come in the backdrop of stagnating revenues in recent years. Subex reported net sales of Rs 324 crore in the financial year ended March 2018 while its net profit stood at Rs 21 crore. It had reported revenues of Rs 326 crore in 2013-2014.