Trend Micro sees huge opportunity in India’s cybersecurity market

India is a growing market for Trend Micro and the country has the potential to account for a significant chunk of the Taiwanese cybersecurity company’s overall revenues, a top executive has said.

“India presents a huge and strategic opportunity for our business,” Mahendra Negi, Trend Micro’s global group chief financial officer, said in a statement. “There is a big technology shift underway. Cloud infrastructure continues to evolve apace and security in the hybrid cloud environment is getting a lot of attention from our customers.”

Negi also said he sees strong demand for endpoint detection and response (EDR) and managed detection and response (MDR) in India.

“We have invested heavily in all these areas,” he added.

Trend Micro’s solutions cover the entire cloud spectrum ranging from on-premise servers and virtual servers to cloud workloads. In 2018, it launched a new solution for containers – a new trend in application development in the cloud era.

The Tokyo-headquartered company said that its Indian enterprise business had recorded robust growth in 2018, with a dominant market share in the banking industry. Trend Micro said its customers in India include the top five IT and IT enabled services (ITeS) companies, the top seven energy companies, and all three private telcos. Top IT services companies in India have also selected Trend Micro’s hybrid cloud solutions for servers and data centres, it added.

In India, the company plans to focus on its Apex One product for advanced endpoint security, hybrid cloud security, network defense, and connected threat defense. Its local clients include State Bank of India (SBI), BHEL, Syndicate Bank, Lupin Pharma, Bandhan Bank, PolicyBazaar, and Capillary Technologies, among others.

Negi further said that enterprises should not opt for cybersecurity merely for compliance purposes while adopting emerging technologies like Internet of Things (IoT), blockchain and 5G.

"While compliance is part and parcel of a holistic cybersecurity strategy, the driver for security should centre around risk assessment – figuring out what are the intangible assets of a company and how to protect them,” Negi added.