InMobi floats new biz unit to offer cloud-based solutions for telcos

Mobile advertisement platform InMobi has launched a cloud-based solution to help telecom companies boost the privacy, security and regulatory compliance of their digital assets.

Called TruFactor, the product will function as an independent business unit and operate on Microsoft's Azure cloud platform, InMobi said in a statement..

TruFactor has been developed into a full-fledged product after InMobi acquired Pinsight Media, a subsidiary of US-based telecom player Sprint, last year. Sprint's promoter is Japanese telecom and technology investment firm SoftBank, an early investor in Bengaluru-based InMobi.

The company said that TruFactor enables telecom companies to collect, curate and analyse data to increase user privacy, improve customer experience, drive growth and also help in customer retention. The data will also help mobile network companies acquire strategic knowledge based on the data about connected devices.

“Telcos are increasingly under pressure to deliver responsible and secure data management in a world driven by intense competition, rapid technological changes and accountable privacy practices,” said InMobi co-founder Piyush Shah.

InMobi added that the platform ensures the privacy and security of consumer information through a robust anonymisation process.

With TruFactor being an Azure partner, Microsoft will also help market the product, ensuring enterprise-grade security, analytics services and machine learning application programming interface (APIs) apart from a global scale.

InMobi, which competes with Google and Facebook for a share of the advertisement pie, had moved to Microsoft's cloud last June. The partnership was aimed at helping InMobi customers benefit from artificial intelligence-backed marketing insights provided by Azure.

Early last year, InMobi had acquired Los Angeles-based AerServ, which deals with inventory and audience monetisation technology for mobile publishers, for $90 million (around Rs 574 crore then).