Business software firm Pegasystems buys analytics company Infruid

US-based enterprise software company Pegasystems Inc. has announced the purchase of Infruid Labs Inc., a business analytics and data visualisation software company.

“This acquisition will allow Pega clients to glean even more value from their data with an easy-to-use visual interface that yields instant results, so organisations can remain focused on building strategies that are best for their business and their customers,” said Kerim Akgonul, senior vice-president of products, Pegasystems. 

By integrating Infruid Labs, Pegasystems will provide clients with a holistic and streamlined way to visually interpret their data.

The new business intelligence and data visualisation capabilities will provide actionable intelligence by helping clients find discernible patterns within large data sets. 

“Data holds the key to any business strategy, but many organisations don’t have the right tools to gain timely insights and understand what’s working for them and what isn’t,” said Akgonul. 

Pegasystems has opted for the acquisition route in the past as well. 

In May 2014, Pegasystems had announced the acquisition of Bengaluru-based MeshLabs Software Pvt. Ltd, a provider of advanced text analytics and social engagement solutions.

Infruid Labs was founded in 2011 with headquarters at Lewes, England and Hyderabad. Infruid Labs’ patent-pending instant analytics platform, Vizard, is designed to help business users find patterns in large data sets. Vizard lets users ask questions in English and provides visual insights, in the form of interactive charts on any screen (that of phones, tabs or laptops).

Pegasystems Inc. develops, markets, licenses, and supports software applications for marketing, sales automation, customer service, and operations in the United States (US) and internationally. It provides Pega Platform, an application development product for clients.

Pegasystems was founded in 1983 and is headquartered in Cambridge, Massachusetts. Alan Trefler founded the firm, which now has nearly 4,500 employees in 30 global offices. Trefler holds a bachelor of science degree with distinction in economics and computer science from Dartmouth College, according to the firm’s website.