Food-tech startup Spoonshot buys restaurant analytics firm Brisky

Spoonshot Inc. (formerly Dishq), which predicts consumer tastes and food trends using food science and artificial intelligence, has acquired Hyderabad-headquartered restaurant analytics startup Brisky, the companies said in a statement.

The financial details of the deal were undisclosed.

Brisky, operated by Bullpup Technologies Pvt. Ltd, advises restaurants on how to target clients and increase guest loyalty based on the data it collects on customers.

“… Brisky … quickly highlights the areas that need attention” said Kishan Vasani, chief executive of Bengaluru- and US-based Spoonshot, in a statement.

Brisky was founded by Rajesh Bhutada and Jatin Bhatia in 2015 as a nightlife booking platform. It pivoted in 2017 to restaurant analytics and raised an undisclosed amount from the Spark10 accelerator and a few angel investors last year.

Bhutada and Bhatia are graduates from the National Institute of Technology, Trichy.

Bhutada told TechCircle, over the phone, that Spoonshot has a “huge base” in the US and UK. “We also wanted to get into these markets,” he said, explaining the reason for the deal.

In July this year, Spoonshot had raised $400,000 (Rs 2.7 crore then) in a pre-seed round from Techstars’ food and agriculture technology accelerator Farm to Fork as well as Arts Alliance.

Other investors that participated in that round included The Syndicate Fund and angel investor Sven Hensen, founder and managing partner of business analytics firm Mayato. Existing investors Zeroth, which is a startup accelerator, and Artesian Venture Partners also put in money.

Spoonshot was launched in December 2015 by Kishan Vasani (chief executive) and Sai Sreenivas Kodur (technology head), who previously worked, respectively, at online food ordering ventures Just Eat and Zomato.

Recent mergers and acquisitions in the space

In July, Bengaluru-based SmartQ, which runs a food-ordering app for corporate employees, acquired Goodbox, an app-based cafeteria business.

Last month, online restaurant finder and food delivery firm Zomato acquired Bengaluru-based TongueStun, an online startup which aggregates caterers for offices and events.