Accenture to digitise UTI Mutual Fund's operations

Asset management company UTI Mutual Fund has given a two-year contract to software services and consulting firm Accenture to digitise its operations.

Accenture will design UTI Mutual Fund’s enterprise technology architecture and fast-track its infrastructure modernisation, the companies said in a statement. This includes moving certain applications to the cloud and revamping UTI's data security framework.

The deal also includes Accenture implementing a new marketing automation platform for the asset management firm to deliver optimized and cost-effective campaigns to its clients.

Accenture will also help design UTI’s customer engagement strategy, said Imtaiyazur Rahman, UTI’s acting CEO. 

Rishi Aurora, a managing director with Accenture who leads its financial services practice in India, said digital technologies such as data analytics and marketing automation can help organisations achieve profitable growth when used in the right manner. 

“Cost-optimization initiatives can create investment capacity to drive expansion and growth, while infrastructure modernization can help create new sources of value,” he said.