Exclusive: SaaS startup Blueleaf Cyberspace raises seed money

Blueleaf Cyberspace Systems Pvt Ltd, a cloud based software-as-a-service (SaaS) platform that offers attendance and productivity management tools, has received an undisclosed amount of seed funding from Bengaluru-based real estate firm Ferns Estate and Developers.

The startup will use the funds primarily for marketing and expansion, Joseph Rasquinha, co-founder and chief executive of Blueleaf told TechCircle. It will also invest significantly in developing more verticals under its portfolio of products.

Established in 2018, Blueleaf currently has two flagship products named 99Walks and 99Stops.

99Walks is a mobile app which allows enterprises to automatically register attendance when employees pass through a reception, lobby, office entrance or any designated corporate area. The attendance gets registered even if the mobile phone is kept in a pocket or handbag. The app then connects and passes the data points to a larger HR enterprise software in the backend that brings different locations, branches and other features on to a single platform.

99Stops is a GPRS-based attendance system that allows businesses to register attendance of on-field staff. “Unlike the normal practice of tracking on-field staff attention by looking at their targets or places visited, 99Stops tracks their presence. If an executive is assigned to do 25 deliveries spending 10 minutes in each location, but you see a lot of time spent in one or two locations, you know what to do to get their productivity up. 99Stops thus offers a different perspective to productivity that can work in any industry,” Rasquinha explained.

A serial entrepreneur with a Ph.D. in Economics from the University of St Andrews, UK, Rasquinha was the country head for Ebaco India, an international trading firm, in the past.

He claimed that 99Walks can remove biometric and other attendance systems as one has to just download an app. “The cost savings are quite substantial as a company does not have to buy devices or invest on installing heavy systems to track attendance,” he said.

According to him, 99Stops has helped businesses improve their on-field employee productivity. “A cost-benefit analysis of 99Stops has indicated that productivity of staff increased by over 25% even after factoring in attrition costs, which were substantial. In today’s difficult economic scenario, it is an important cost-saving system,” he said.

Established in 1988, Ferns Estates and Developers develops gated communities, residential apartments and commercial office space across Bengaluru.

“The future for B2B and B2C markets is in products that use artificial intelligence, Internet of Things, and blockchain. Blueleaf’s unique applications and the use of automation and AI in its domain allows for great potential for the market, which is why we invested in them,” Errol Fernandes, chairman and managing director of Ferns, said.