Consumer engagement platform Survaider gets funding from Chennai Angels, Axilor

Bengaluru-based software-as-a-service customer engagement platform Survaider has raised $500,000 (Rs 3.27 crore) in a pre-Series A round of funding led by The Chennai Angels and Axilor Ventures, an accelerator and funding platform floated by Infosys co-founder Kris Gopalakrishnan.

The round also saw participation from other undisclosed angel investors, the company said in a statement. In 2016, Survaider had raised an undisclosed amount from unnamed investors in seed funding.

Survaider, which is operated by Opiniofi Technologies PVT LTD, will use the latest round of funding for developing products, entering other verticals and expanding across India and to overseas.

“A platform that provides analysis and real-time actionable alerts apart from benchmarking with peers on a SaaS mode is an ‘unmet need’ of the hospitality, financial services and healthcare sectors,” said Premkumar S, managing director of HCL Infosystems Ltd who led the investment from The Chennai Angels.

Survaider was founded in 2016 by Tushar Mishra and Madhulika Mukherjee. Its core offering is a SaaS solution that helps brands measure, understand and improve customer experience. The two-year-old startup’s tech platform aggregates customer opinions, leveraging big data technology, from diverse channels that include direct feedback, social media, review websites, CRM (customer relationship management) and helpdesk platforms. The aggregated information helps businesses measure customer loyalty and provides insights to improve service quality.

Survaider was part of the third accelerator batch of Axilor Ventures.

“While there are plenty of tools to capture and analyse direct feedback, Survaider aggregates all online and offline customer opinions to give a holistic view of customer experience,” Mishra said.

Mishra and Mukherjee hold B Tech in IT and mathematical innovation from University of Delhi.

In the broader SaaS space, US- and India-based Paperflite, a mobile-based enterprise content marketing platform, raised $400,000 (Rs 2.55 crore) in a seed round of funding led by The Chennai Angels in January this year.

In the same month, e-commerce enabler KartRocket.com raised Rs 26.64 crore ($4.1 million) from existing investors Bertelsmann India Investments, Nirvana Digital India Fund, Nirvana Digital Investment Holding Co Ltd and Singapore-based Beenext.

Mobile app analytics startup CleverTap raised an undisclosed amount from Japan-based diversified consumer and business services provider Recruit Holdings Co along with existing investors Sequoia and Accel.

IDfy.com, an online human resources analytics platform that provides background verification services, also raised Rs 19.50 crore ($3 million) in a fresh round of funding from new and existing investors.