HR-tech startup Bash.ai acqui-hires UX design specialist Wemo

Gurugram-headquartered Bash.ai, an artificial intelligence-based HR automation tool provider, has acqui-hired tech startup Wemo, which offers UX design expertise for building mobile apps and websites.

While the size of the deal was not disclosed, it will see Wemo's team being integrated with Bash.ai.

Founded in March last year by Barkha Sharma, Bash uses artificial intelligence and machine learning to improve HR processes and, in turn, employee experiences.

Wemo is a New Delhi-headquartered creative development agency for design and product-related requirements. The startup works with brands such as Tata, W for Woman, Videocon, DDB Mudra Group, and Godrej.

Bash.ai said in a statement that the acquisition was aimed at increasing scale. It said it will use Wemo's expertise to develop apps and websites and create innovative games.

"In the recent past, Bash and Wemo have worked on numerous projects,” said Sharma, who is also the chief executive officer of Bash.ai.

Bash's chatbot is available on Facebook, Messenger and Slack, among other platforms. Its services include post-hire orientation, HR helpdesk, and employee engagement.

In the HR-tech space, Bash competes with startups such as Skillate, EdGE Networks, PeopleStrong, and Darwinbox among others.

The sector has attracted considerable attention from investors of late.

Gurgaon-headquartered HR services firm PeopleStrong said last month that it would acquire online referral hiring platform GrownOut for an undisclosed amount.

Earlier in January, Bhavin Turakhia-promoted fintech startup Zeta, which offers digital employee solutions, had picked up a minority stake in PeopleStrong for an undisclosed amount.

Last June, Darwinbox secured $4 million (Rs 26 crore) in a Series A funding round led by Lightspeed India Partners.