IBM firm Bluewolf starts Salesforce practice in India

Bluewolf, the cloud consulting arm of IT services provider IBM Inc., has launched its Salesforce practice in India.

As part of the new practice, customers can leverage Bluewolf’s expertise and delivery capabilities in Salesforce, augmented intelligence (AI), and innovation strategy, combined with IBM’s cognitive and design-thinking, the company said in a statement.

Bluewolf, which helps organisations come up with solutions to their customer experience problems through customisation across the Salesforce platform, also plans to train 500 employees in Salesforce methodology in Bengaluru.

“Giving developers the ability to integrate IBM Watson services into Salesforce will combine insights from unstructured data inside or outside an enterprise and customer data delivered by Salesforce Einstein to enable smarter, faster decisions across sales, service, marketing, commerce and more,” said Lula Mohanty, managing partner for global business services at IBM.

Last year, IBM and Salesforce announced a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions. With the partnership, IBM Watson and Salesforce Einstein connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce and more. 

“This launch in India strengthens IBM’s commitment to the Salesforce ecosystem and deeper collaboration of IBM Watson and Salesforce Einstein,” said Sunil Jose, senior vice president and country leader, Salesforce India.

IBM had announced its plans to acquire Bluewolf in March 2016 with an aim to accelerate cloud-based customer experiences for Salesforce users. It had completed the acquisition in May.

According to a Bluewolf report, 88% of IT professionals say that the top two reasons their organisations use Salesforce is for customer acquisition and retention.