Capillary Technologies acquires B2B ecommerce firm Sellerworx

Capillary Technologies, a SaaS-based CRM (customer relationship management) solutions provider, has acquired ecommerce technology solutions and services provider Sellerworx Online Service Pvt Ltd for an undisclosed amount.

The move is aimed at strengthening Capillary's product portfolio and to enable it to cater to online sellers and marketplaces, according to a report in Mint on Tuesday.

In February, Capillary picked a minority stake in user engagement platform WebEngage, thus, expanding its omni-channel services to customers. Capillary had also picked up a minority stake in customer satisfaction management firm CloudCherry in 2015.

Last month, the SaaS-based firm secured a loan of $6 million (around Rs 40 crore) from venture debt firm InnoVen Capital.

Capillary Technologies was set up in August 2008 by IIT Kharagpur alumni Aneesh Reddy, Krishna Mehra and Ajay Modani. It offers cloud-based software solutions to offline retailers to help them engage with their customers through mobile, social and in-store channels. The firm is backed by Sequoia Capital, Norwest Venture Partners and Warburg Pincus.

In January 2015, Sellerworx, which helps small businesses sell on online marketplaces, received funding of around $1 million from Axilor Ventures, a seed incubator set up by Infosys co-founders SD Shibulal and Kris Gopalakrishnan.

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