MPS buys digital platform Magplus to boost mobile publishing play

Indian publishing services company MPS Ltd has acquired Sweden- and US-based Magplus, a digital platform that creates and distributes content to mobile apps, for an undisclosed amount.

"The acquisition of Mag+ has enhanced our platform capabilities and expanded our reach into newer publishing markets including enterprises and magazine publishers," MPS CEO Rahul Arora said in a statement. "The enhanced platform capabilities will also position us to advise and support publishers in our existing markets as they define their mobile content strategies."

Magplus was a part of Bonnier Growth Media, the venture arm of Swedish media group Bonnier AB. It provides tools to create and deliver designed touchscreen-native documents, news items, real-time notifications, in-app messaging and web content. The company has offices in Stockholm and New York.

This is the third acquisition by MPS in as many years. MPS, through its US unit MPS North America LLC, had acquired publishing services company TSI Evolve for $1 million in March 2015. In October 2014, MPS had purchased Electronic Publishing Services, a provider of editorial, content creation, art and design services.

MPS, formerly Macmillan India Ltd, provides content creation, production and technology services to academic and educational publishers in India, Europe and the US. It also offers BPO solutions, including subscription management, journal, magazine and book distribution, content aggregation and data mining, and customer services.

MPS has offices in Chennai, Noida and Bangalore, among other cities. It was earlier part of the Macmillan Group, a privately held global publishing firm. However, Delhi-based ADI BPO purchased Macmillan's stake in MPS in 2011 and now has management control of the company.

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