Jugnoo ventures into B2B logistics with Dodo Deliveries

Chandigarh-based SoCoMo Technologies Pvt Ltd, which runs on-demand urban transport aggregator Jugnoo, has started a logistics service for businesses called Dodo Deliveries.

The new offering from Jugnoo will also augment its recently introduced hyperlocal grocery delivery service Fatafat. Dodo has been integrated with Jugnoo, giving the drivers an additional source of income by taking delivery requests when they are not taking any ride, the company said in a statement. Jugnoo launched Fatafat in May this year. It recently acquired on-demand grocery venture SabKuchFresh to complement this business.

"There is an urgent need for end-to-end logistics solutions in the market and Dodo aims to be the next piece of the jigsaw in the hyperlocal marketplace," said Samar Singla, CEO of Jugnoo.

"After launching 'Fatafat', tapping the B2B segment was apparent as we had to associate with various vendors to source goods. Therefore, conceptualising and actualising Dodo Deliveries was a natural progression," said Singla.

The service has been made operational in Chandigarh and its adjoining cities. It will be launched in Indore, Gurgaon and Noida within the next two weeks. Jugnoo intends to launch Dodo in more than 15 cities in the next two months.

There is no size for a minimum order and the company undertakes deliveries starting from a base fare of Rs 30. Jugnoo claims that Dodo is doing 200 deliveries a day and aims to take this number to 500 within a month.

Founded in November 2014 by IIT Delhi alumni Samar Singla and Chinmay Aggarwal, Jugnoo so far focused on four segments—auto booking services, taxi aggregation, online ordering and home delivery of meals and groceries. The newest offering from Jugnoo takes the number of segments to five.

The taxi aggregation play was added in July last year when Jugnoo acquired BookMyCab in a cash-and-stock deal.

In April this year, the Chandigarh-based startup said it had raised an additional $10 million (Rs 66.5 crore) in an extended Series B round of investment, much of it from existing investors led by the parent of Paytm.

The startup had raised $5 million in May 2015 in Series A funding from Snow Leopard Technology Ventures, Paytm and other investors. Before that, it raised $1 million from Rakesh Mathur, co-founder of Junglee, which was acquired and relaunched by Amazon; Vikas Taneja, partner and managing director of BCG Group; Kirloskar Brothers and others in a seed round in early 2015.

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