How lal10.com helps rural artisans reach out to global buyers

Maneet Gohil and Sanchit Govil, classmates since their Delhi College of Engineering days, first hit upon the idea of starting a rural artifacts focused e-commerce platform while studying at the National Institute of Industrial Engineering (NITIE) in Mumbai. The two set up lal10.com in July 2015, and soon the startup was sourcing products from 84 of the 744 craft clusters across the country. The startup also got the first prize at the 2016 IIT-B Eureka (business plan competition) which saw entries from 17,830 participants.

"At Lal10, we focus on enabling commerce from various craft clusters of our country. We use technology to minimise the traditional problems in the handicraft sector and help international/ national bulk buyers to purchase authentic, handmade products," says Gohil.

In this video interview, Maneet Gohil, co-founder of lal10.com, speaks about the startup's growth strategy, its business model and funding plans.

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