Freecharge founders back home healthcare startup Pianta

Pianta, a marketplace for home healthcare services, has raised undisclosed seed funding from Freecharge founders Kunal Shah and Sandeep Tandon.

Freecharge is an online recharge company that got acquired by Snapdeal.

"The funding will be used to scale up our supply side, expand to other cities and make key hirings," co-founder Swaminathan Seetharaman told Techcircle.in.

Run by SLX Logistics Pvt. Ltd, Pianta is a marketplace for home healthcare services that helps discover and book appointments with healthcare providers who provide home visits for physiotherapy, nursing and lab sample collection. It has over 250 home service providers listed on its platform. The startup charges home service providers 15-20% commission on every transaction.

It also offers a home healthcare practice management software Pianta+ to home service providers to effectively manage their field force, track them real time and digitise customer details. The subscription fee for the software starts at Rs 699 and increases depending on the number of licences bought.

"Our vision is to build geo-spatial allocation, tracking and routing platform to enable efficiency in utilisation of the field force through technology and machine learning across diverse sectors including home services, logistics and sales force," Seetharaman added.

The startup was founded in 2015 by former Ola and Flipkart executives Swaminathan Seetharaman, Ganesh Subramanian and Nitin Agarwal. Seetharaman has worked with Ola as vice president of engineering while Subramanian was earlier principal architect at Ola. Agarwal was earlier a director of engineering at Ola.

The development was first reported by Mint.

The healthcare segment has seen a number of startups attracting investor interest lately. In March this year, home healthcare startup Pramati raised $200K in pre-Series A funding from three strategic investors.

Care24, operated by Mumbai-based Aegis Care Advisors Pvt Ltd, last month raised $4 million (Rs 27 crore) in Series-A funding led by SAIF Partners and existing investor India Quotient.

Larger players in the home healthcare space include Health Vista India Pvt Ltd, that runs home healthcare platform Portea Medical, and Medwell Ventures Pvt Ltd. In 2015, Portea Medical had raised $37.5 million (Rs 247 crore) in a Series B round of funding led by existing investor Accel Partners. Medwell Ventures Pvt Ltd had raised $10 million (Rs 64 crore) in its Series A round investment from Fidelity Biosciences. Last November, Delhi-based home healthcare service startup Healers At Home Ltd had raised an undisclosed amount of angel funding from a clutch of investors including Fortis Healthcare's president Daljit Singh.

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