Snapdeal's revamped ad platform allows customised campaigns, geo-targeting

Snapdeal has rolled out the latest version of its advertising platform called 'Snapdeal Ads' that assists sellers on the e-commerce platform in improving their brand visibility, helps measure results instantly, and drives their online business.

The ad platform enables sellers to target customers, based on their browsing behaviour, geo-location and purchase history. Along with driving product discovery and revenue, Snapdeal sellers will be able to curate ad campaigns for specific customer groups through targeted advertising. Sellers can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.

"Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements," said Tony Navin, senior vice president, partnerships and strategic initiatives, in a statement.

Snapdeal, run by Jasper Infotech Pvt. Ltd, launched its advertising tool last year in November. According to the company, more than 30,000 sellers are already advertising on Snapdeal Ads, and have seen their business double, in comparison to others.

Snapdeal has more than 300,000 sellers on its e-commerce platform.

A minimum of Rs 1,000 is required to start advertising on Snapdeal Ads and sellers can pay using their existing cash on delivery balance. Snapdeal Ads charges on pay-per-click basis.

Snapdeal's bigger rival Flipkart also offers a similar service. Globally, Amazon, eBay and Alibaba also provide advertising platforms to sellers.

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