Servify raises pre-Series A funding from Blume Ventures, two German firms

Tech startup Servify, which offers brand-authorised after sales support services for electronic gadgets, has raised an undisclosed amount of money in pre-Series A funding from Blume Ventures and two German firms.

The two German firms are Barkawi Holdings GmbH and TM Service Technology Holdings GmbH.

The funds raised by Servify will be used for product development and marketing.

Mumbai-based HandyHome, which was recently acquired by UrbanClap, also allows users to book brand-authorised repairs and other services for electronic appliances online. In the wider home services space, startups such as Zimmber, HouseJoy and others also offer repair services for electronic appliances through their marketplace platforms, though not necessarily through tie-ups with brands.

Servify, run by Mumbai-based Service Lee Technologies Pvt Ltd, has a mobile app that works as a personal assistant for consumers who can list their electronic gadgets and household on it, store the bills, and access authentic brand authorised service during in-warranty and as well as out of warranty periods.

The firm, which was founded in 2015, claims to have 600 partners on its platform and close to 1,00,000 customers.

"We are aiming to work as customer's personal assistant when they need any support for their electronic gadgets and appliances as our app enables users to add all their household devices, upload bills and invoices, access brand authorized service with few clicks and help them track the status of the service request till its closure," said Sreevathsa Prabhakar, founder, Servify, in a statement.

Servify's technology ecosystem includes an app for field executives as well as an app for the retailers. The consumer version of the app is currently available both on Android and iOS stores.

In December 2015, Mumbai-based seed-stage venture capital firm Blume Ventures had raised over $30 million for its second fund. It expects to make 35-45 investments from this second fund.

The VC firm has been investing $100,000-$250,000 (Rs 60 lakh to Rs 1.25 crore) in each portfolio firm, participating in seed rounds where the typical overall size (including investment by other investors) was $300,000-500,000.