Freshdesk makes key appointments for North America, Europe operations

San Francisco- and Chennai-based cloud-based customer support software company Freshdesk Inc has appointed Arun Mani as managing director of its European operations and Bobby Jaffari as its vice president of sales for its North American operations.

"We're excited to welcome new leaders to our executive team who will guide strategic expansion into key regions with a focus on the mid-market." said Girish Mathrubootham, CEO and founder of Freshdesk in a statement.

In October last year, Freshdesk had appointed former LinkedIn India MD Nishant Rao as chief operating officer.

The latest announcement also comes barely a day after it announced its acquisition of Pune-based visual collaboration platform Framebench for an undisclosed sum.

In his new assignment as vice president of sales, Freshdesk North America, Jaffari will be responsible for scaling Freshdesk's mid-market business in North America. Previously, he has worked in sales leadership capacity roles at Satmetrix Systems, Hightail and Cisco WebEx.

Likewise, Mani will be responsible for scaling Freshdesk's midmarket business in Europe. Prior to his new assignment, he worked at AppNexus where he built and scaled a global sales team. Mani has also worked at McKinsey & Co. and Accenture in earlier.

In an interview to Techcircle.in earlier this month, Matrubootham had revealed that the company will soon set up its first European office and has zeroed in on Barcelona, Dublin and Berlin among potential locations.

"Our geographical expansions will also be complemented with a dedicated leadership," Matrubootham had said in that interview.

Founded in 2010 by former Zoho employees Girish Matrubootham and Shan Krishnasamy, Freshdesk is a SaaS-based startup that provides cloud-based customer support solutions. Its flagship product Freshdesk allows organisations to support customers through email, phone, websites, mobile apps, forums and social media. Freshdesk is used by companies ranging from startups to enterprises.