Exclusive: Weight loss coaching site LiveNutriFit gets seed funding

LiveNutriFit HeathTech Pvt Ltd, an online preventive healthcare startup that provides weight loss-related coaching, has raised an undisclosed amount in seed funding from Omaxe CEO Mohit Goel, Magppie Retail MD Vinod Jain and a clutch of angel investors.

Sandeep Sangwan, VP of Haryana Olympic Association, and Himalaya Publishing House director Anuj Pandey, have also put money in the startup.

"This round of funding would be used for marketing, brand building and customer acquisition," Gaurav Jalote, co-founder of LiveNutriFit, told Techcircle.in.

LiveNutriFit intends to work with a team of 50 nutritionists and diet specialists over the next few months.

The New Delhi-based startup was founded in June 2015 by Jalote and Dr Anjali Hooda Sangwan, who serves as its chief medical officer. Jalote, an alumnus of NIFT and IIM Lucknow, is the company's chief operating officer.

LiveNutriFit offers personalised meal plans bundled with phone and e-mail consultation facility. The company, which also runs a mobile app, gives weight loss-related tips and provides online tools for lifestyle modification. Going forward, LiveNutriFit intends to establish offline weight loss clinics.

Competition LiveNutriFit competes with the likes of Obino, Truweight and other players in the on-demand fitness management space. In the last 12 months, several tech-enabled fitness services companies have come to the fore. Some of these ventures have also raised external funding.

Last month, Fitso, a social networking app that connects users with similar fitness-related interests, secured $200,000 (around Rs 1.3 crore) in angel funding from ex-Grofers CTO Varun Khurana and other angel investors.

Zywie Ventures Pvt Ltd, which runs well-being assessment and group fitness platform FitCircle, raised an undisclosed amount in pre-Series A funding from Webaroo co-founder Beerud Sheth and angel investor Ravi Mantha.

Weight loss coaching and fitness management app Obino raised early-stage funding from US-based VC firm RoundGlass Partners last month.