Matchmaking app Woo hires former McKinsey, Aircel executives

DoubleYou Technologies Pvt Ltd, the company behind matchmaking app Woo, has appointed former McKinsey executive Sanem Erucar and ex-Aircel executive Ritesh Bhatnagar to head the company's product and growth marketing divisions, respectively.

The duo will work on devising new strategic initiatives to drive domestic and international growth, the company said in a statement.

Woo was incubated out of U2opia Mobile, a mobile technology company, in July 2014. U2opia counts Matrix Partners and Omidyar Network as investors, according to its website.

The dating app segment in India saw considerable activity in 2015, with some new launches and funding announcements.

Matrimony.com Pvt Ltd, which runs a number of matrimony-based sites, including BharatMatrimony.com, launched Matchify.com in April last year under Matchify Services Pvt Ltd. People Group, which runs Shaadi.com, invested an undisclosed amount for a minority stake in Delhi- and Singapore-based Thrill Pte Ltd, a mobile dating startup.

Truly Madly had raised $5.5 million in Series A from Helion Venture Partners and Kae Capital in March 2015.

In July, iCrushiFlush raised an undisclosed amount in pre Series A funding from IDG Ventures.

In December 2015, Dil Mil Inc raised an undisclosed amount in funding from one of the founders of US-based music streaming app Saavn (South Asian Audio Video Network).

Meanwhile, Dinesh Moorjani, an early investor and co-founder of Tinder, joined Noida-based dating company Vee as an advisor in May 2015.