PepperTap unveils dedicated platform for sellers

PepperTap has launched a dedicated app for vendors that sell on its grocery delivery marketplace.

The app, which is currently being piloted, enables vendors to analyse their performance on PepperTap's platform, besides allowing them to efficiently manage inventory, the company said in a press statement.

"When non-essentials are out of stock at a vendor store, we follow a process where these are automatically removed from the app. Now, when the vendor procures the products again, he/she will be able to make them available on the app with just a click of a button," said Navneet Singh, founder and CEO, PepperTap.

Besides, a vendor can get insights on best-selling products from his/her store across categories. Going forward, PepperTap (run by Nuvo Logistics Pvt Ltd) hopes to integrate this service with WhatsApp.

Founded in November last year by Navneet Singh and Milind Sharma, PepperTap is a mobile-first hyperlocal grocery delivery service that provides on-demand grocery products to consumers. It claims to deliver within two hours of receiving an order in 18 cities.

In September, it had raised $36 million in Series B funding from online marketplace Snapdeal and other investors. Early this month, PepperTap closed its Series B funding round by raising $4 million from Innoven Capital.

PepperTap competes with other grocery marketplaces such as Grofers and ZopNow. Inventory-led firms such as BigBasket, LocalBanya and EkStop, a Mumbai-based e-grocery which was acquired by Godrej Nature's Basket, can also be counted as PepperTap's competition.