Wigzo raises $500K from Aarin Capital and others

New Delhi-based Wigzo, an enterprise marketing automation suite, has raised $500,000 (Rs 3 crore) in a pre-Series A funding round led by Aarin Capital Partners, a VC fund co-founded by former Infosys director TV Mohandas Pai.

AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (angel investor), Akshay Garg (co-founder, Komli Media) and ah! Ventures have also participated in this round of funding, as per a press statement.

The funds will be used to expand its team and build delivery channels–including mobile, email and web.

"Larger organisations have built excellent engagement channels with subscribers using a data-driven approach. We want to take the same capabilities to all online businesses and allow them to leverage our machine learning capabilities and predictive technology to personalise solutions," said Umair Mohammed, CEO, Wigzo.

Wigzo was founded in 2013 by Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu.

Wigzo is an enterprise marketing automation suite that allows brands and marketeers to personalise communication across multiple channels including email, push as well as Facebook and Google Ads from a single dashboard.

Peer-to-peer lending marketplace Faircent, run by Fairassets Technologies India Pvt Ltd, recently received an undisclosed amount of investment from Aarin Capital Partners.