Exclusive: On-demand home services platform Didi gets $150K in seed funding

Didi, an on-demand platform that provides housekeeping services, has secured $150,000 (about Rs 1 crore) in angel funding from former McKinsey & Co executives Jozef Bardik, Leo Wang and Sangeeth Ram.

Mumbai-based Urbanity Multisol Pvt Ltd, which runs Didi, will use the money to strengthen its technology back-end and increase marketing spend, CEO and co-founder Jhonny Jha told Techcircle.in. The company also plans to offer cooking and other services.

The startup works with a team of trained maids called "Didis", Hindi for sisters. It offers cleaning services to households and companies at Rs 2.50 per minute. The company has trained 50 maids so far in Mumbai, said Jha, who worked with McKinsey before co-founding the startup.

Last week, Mumbai-based domestic help provider BookMyBai.com raised around $150,000 (about Rs 1 crore) in angel funding from 50K Ventures and Vineel Nalla, CEO of NBOS Technologies and founder of 50K Ventures.

Didi was founded by IIT-Bombay alumni Jha, Sagar Sen and Tushar Jadhav in June. Before founding Didi, Sen worked with Credit Suisse while Jadhav was a scientist with the Defence Research and Development Organisation.

The company launched its first product, named 'Spotless', in a few suburbs of Mumbai three weeks ago to provide housekeeping services. It claims to have already received 200 orders.

The company intends to add women-oriented services like cooking and patient care in coming months. It also plans to start operations Bangalore and Pune by March next year.