Google's Surojit Chatterjee joins Flipkart as consumer experience head

The country's largest e-commerce venture Flipkart has appointed Google executive Surojit Chatterjee as senior vice-president and head of consumer experience and growth.

Chatterjee, who would report to chief product officer Punit Soni, will be responsible for consumer experience across desktop and mobile at Flipkart Online Services Pvt Ltd, the company said in a press statement.

Chatterjee will relocate to Bangalore from the US for this role.

At Google, Chatterjee was heading mobile search advertising and AdSense for Search (AFS). Before that Chatterjee led payment products for Google in Asia-Pacific and headed mobile products for Google India.

In the last few quarters, Flipkart has been strengthening its upper deck by hiring seasoned executives across functions.

The hiring is a sign of the intense competition that is brewing among India's top e-tailers, to gain an edge in the highly competitive sector.

Recently, Flipkart strengthened its technology team by appointing MakeMyTrip's chief technology officer Sharat Singh as vice president of engineering. It also hired Ravi Krishnaswamy as VP of engineering for infrastructure.

Last month, Flipkart named Samardeep Subandh as chief marketing officer.

It also made three senior-level appointments to strengthen delivery, accounting technology and digital product capabilities. Flipkart appointed Amazon's Dan Rawson as head of customer logistics and supply chain ecosystems, Google's Ravi Byakod as director of engineering – accounting, and Microsoft's Anand Lakshminarayanan as head of product management for digital goods and services. Besides, Punit Soni joined as chief product officer in March from Google and Peeyush Ranjan, another Google employee, joined as head of engineering.

Flipkart has also seen a number of senior-level exits recently. Chief people officer Mekin Maheshwari moved to an advisory role while Ravi Vora, who was CEO of Flipkart's Strategic Brands Group, exited the company in September. In August, the CEOs of Appiterate and AdIQuity, startups acquired by Flipkart earlier this year, moved on from the company.