CRMnext appoints Yum Restaurants' Hitesh Arora as director

Delhi-based Acidaes Solutions Pvt Ltd, which runs customer relationship management firm CRMnext, has appointed Hitesh K Arora as director of strategy and customer advocacy, according to a press release.

Arora joined CRMnext from Yum! Restaurants Pvt Ltd, where he was the chief technology officer. He has previously worked with companies such as Nucleus Software, Polaris Financial Technologies, NIIT Technologies, Bank of America and Max Life Insurance during his two-and-a-half decades of career.

"Hitesh will be looking at enabling customers to achieve more with their investments in CRMnext, while evangelising the company's core values and abilities. He will also create investment strategies for product development, enabling its future-readiness," said Nishant Singh, CEO of CRMnext.

Arora completed his masters in computer applications from Institute of Management Technology, Ghaziabad.

CRMnext was founded by Singh in 2002. It runs CRM implementation which includes managing sales, marketing and customer service across an organisation and sharing of information by centralising customer data and processes.

The company provides services in Asia Pacific, Africa and the Middle East markets. Its clients include HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman and Pavers England.

The company had raised funding from Norwest Venture Partners in May last year.