Mobikon acquires Singapore's Trii.be to up restaurant marketing play

Digital marketing platform for restaurants Mobikon has acquired Singapore-based Trii.be, which owns a customer feedback management tool, for an undisclosed amount.

Financial details of the transaction were not disclosed.

This acquisition will increase Mobikon Asia Pte Ltd's reach to over 300  outlets in Singapore and over 1,500 outlets across Asia, as per a press statement.

"The acquisition is in line with Mobikon's strategy to be a market leader in in-store customer engagement for restaurants. It also aligns our vision to be a Southeast Asian player. Trii.be will help Mobikon increase revenues by up-selling and enable multiple product offerings. We would be looking to scale up aggressively and acquisitions will continue to be strategic option," said Anuj Jain, vice president - APAC at Mobikon.

Trii.be' platform gives restaurants an analytics dashboard to browse customer experience and satisfaction metrics. Its app has been deployed at over 300 retail stores and restaurant chains largely in Singapore.

Mobikon, which is run by Mobikon Asia Pte Ltd, also said that Puneet Pushkarna (general partner at Solmark) and Samir Yagnik (COO – Asia Pacific at Tata Technologies) have joined the company as advisors.

Founded by Samir Khadepaun and Salil Khamkar in 2009, Mobikon is headquartered in Singapore. It also has offices in Mumbai, Pune, Bengaluru and Surat.

The startup has a digital platform for customer engagement and provides a single dashboard for a spectrum of restaurants—quick service, fine dine, casual dine and cafes. Mobikon's solutions allow clients to engage their customers with integrated services across ordering, reservations, feedback and marketing.

Mobikon claims that its platform garners nearly 65,000 reviews a month.

It counts Copper Chimney, Pind Balluchi, Little Italy and Pizza Express in India and Swensens, Red Crab Group and Select Group, internationally, as clients.

Mobikon had secured $2.3 million in funding from Jungle Ventures and other investors in July.