Auto major M&M joins global alliance for Android in cars

Auto major Mahindra & Mahindra Ltd has joined the Open Automotive Alliance (OAA), a global alliance of vehicle manufacturers that is working to bring Google's android platform to cars.

Under the aegis of this association with Google and the OAA, Mahindra is getting ready to provide its customers with the next level of connectivity through 'Android Auto', the company said in a statement.

Commenting on the development, Mahindra & Mahindra President and Chief Executive (Automotive) Pravin Shah said: "Going forward, after successful integration, we will be offering Android Auto in our flagship models of XUV 500 and the Scorpio as well as on our future platforms.

"I am confident that this will help us in taking a quantum leap in offering connectivity solutions to our customers."

'Android Auto' extends the Android platform into the car in a way that is purpose-built for driving. It offers next generation solution in connectivity by linking smartphones and tablets with an in-vehicle infotainment system, the company said.

In fact, it is designed for safer and easier access to information that the driver may require while driving, it added.

With simple, intuitive interfaces and voice actions, Android Auto is expected to enhance the driving experience by being connected always, while also improving comfort and safety.

Mahindra currently offers the BLUE SENSE app, which enables customers to connect with the vehicle using Bluetooth technology.

The company said going forward, on integration of Android Auto, the owners of Mahindra vehicles will have in-car access to Google Maps and other specially adapted Google Services and third party apps via an infotainment screen through simplified interactions, thereby being connected always for a pleasurable driving experience.