Its Bansal v/s Bansal on Twitter!

Ecommerce majors Flipkart and Snapdeal seem to have extended their rivalry to social media.

Flipkart CEO Sachin Bansal today used micro-blogging site Twitter to criticise Snapdeal co-founder and COO Rohit Bansal's recent comments on the dearth of quality engineers in India.

"Don't blame India for your failure to hire great engineers. they join for culture and challenge," Flipkart's Bansal said.

In response, Snapdeal's Bansal tweeted: "Talking abt culture, @snapdeal happened to be rated top 10 places to work in India, in case headline hunters missed."

In an interview to The Wall Street Journal yesterday, Snapdeal's Bansal had said, "If you think about the landscape in India, not too many product companies got built here."

Unable to find the engineers it wanted in the neighborhood, the New Delhi-based company, which is owned by Jasper Infotech Pvt., has decided to look abroad for programmers in companies that have been doing what Snapdeal is trying to do.

"Many of these people moved to the US because opportunities for doing (such) high-quality work were not available in India," Snapdeal's Bansal said. "Now those opportunities are not only available in India, but (India) is a more exciting place," the report quoted Bansal as saying.

Taking a potshot at Snapdeal, Flipkart's Bansal said, "It's fashionable to say everything is bad in India. Hire from anywhere. I'm disagreeing with the statement that India lacks good engineers."

In the burgeoning ecommerce space, young CEO's are increasingly open in criticising their peers on social media.

Soon after announcing his intention to transfer his entire 4.5 per cent shareholding in Housing.com to employees, CEO Rahul Yadav publicly challenged Bhavish Aggarwal, co-founder of Ola, and Zomato's co-founder Deepinder Goyal to allot half of their stakes in their respective companies to their employees.

Yadav was also involved in a war of words with Shailendra Singh, MD of Sequoia Capital, one of the country's most active venture capital firms.