Snapdeal buys mobile commerce platform MartMobi

In a bid to strengthen its mobility platform for merchants, Snapdeal has acquired Hyderabad-based technology startup MartMobi for an undisclosed amount.

The MartMobi platform enables e-commerce businesses, brands and retailers to have an instant mobile presence without writing a single line of code. A self-service platform, MartMobi can be used to create custom applications for retailers across all major mobile platforms, thus ensuring a new source of revenue for online ventures

MartMobi was founded in December 2012 by Satya Krishna Ganni (CEO) and Pramod Nair (CTO) – both serial entrepreneurs, who had earlier co-founded LearnSocial, a P2P learning platform that brings together people who want to teach something they are passionate about.

Snapdeal has been on an acquisition spree as it seeks to compete with players such as Flipkart and Amazon for a slice of the $3 billion Indian e-commerce industry.

In the recent past, Snapdeal has acquired payments and mobile recharge startup FreeCharge in a cash-and-stock deal while picking up stakes in digital financial services platform RupeePower and logistics venture GoJavas.