SaaS-based interactive guide creator Whatfix raises $900K from Helion, others

Bangalore based Quicko Technosoft Labs Pvt Ltd, which runs a SaaS platform under the Whatfix brand that allows users and businesses to create interactive help guides on their websites, has raised Rs 5.5 crore ($900,000) in a seed funding round led by Helion Venture Partners.

Powerhouse Ventures, GSF and Silicon Valley-based angel investors have also participated in this round. Alok Goyal, partner at Helion and Vispi Daver, ex-partner, Sierra Ventures, will be joining the Whatfix board.

The funds will be used to strengthen technology, and to scale sales and marketing effort, the company said on Friday.

Whatfix was founded in April 2013 by Khadim Batti, an IIT-B alumni who previously worked with Huawei Technologies as the head of business intelligence department; and Vara Kumar, a technical head who was behind the business intelligence and deep packet inspection solutions at Huawei. The duo had earlier formed SearchEnabler.

Whatfix's patent pending technology platform allows businesses and individuals to create support FAQs, training material and interactive tutorials, which can be integrated across all user touch-points inside web applications. The guides created using Whatfix provides interactive step-by-step guidance inside applications and can also be embedded as slideshows, articles and videos.

Its clients include Flipkart, Versature, D'Angers University, MaxWell Health, Gaadi.com and GreyTip.

"Today, people are looking for quick tips and directions and do not want to dedicate long hours in reading manuals or sit through trainings to understand a business. Whatfix's platform is addressing this need by helping businesses and individuals create interactive guides that enable the self-learning capability of web-based products and applications," said Khadim Batti, co-founder, Whatfix.

"We were impressed by Whatfix's unique product, which has applicability for a very wide range of web applications. The team has demonstrated the ability to sell technology to enterprises of varying sizes, remotely, making the business very valuable," said Alok Goyal, partner, Helion.

Last October, Whatfix had secured $300,000 (Rs 1.8 crore) from South Korea's Hanwha Group which brought in the money as prize for a startup demo competition in Seoul.

(Edited by Joby Puthuparampil Johnson)