Big Data-based marketing solutions firm Blueshift Labs raises $2.6M from Nexus, NEA, others

San Francisco-based Blueshift Labs Inc., a Big Data-powered marketing solutions firm, has raised $2.6 million in its seed round of funding, led by New Enterprise Associates (NEA) and Nexus Venture Partners. The round also saw participations from a few angel investors, including Tim Kopp, former CMO of ExactTarget; Neil Tolaney of Mall.com; and Anand Rajaraman and Venky Harinarayan, both founders of Kosmix.

"Blueshift's mission is to enable marketers to use the power of big fast data to build deeper relationships with their customers," said Vijay Chittoor, co-founder & CEO of Blueshift.

"Customers are interacting with brands and e-tailers across multiple digital touch points and CMOs are increasingly realising the need to develop unified cross-channel communication with their users," he said.

Blueshift Labs was founded by former Kosmix employees Chittoor, Manyam Mallela and Mehul Shah. Blueshift offers multi-channel predictive marketing automation that enables e-commerce marketers to convert visitors into repeat buyers and increase activation& retention rates. By using Blueshift, marketers can create behaviourally targeted campaigns across multiple channels including email, display RTB and mobile push notifications. By abstracting away heavy-duty data science into actionable intelligence, Blueshift helps marketers zoom in on the right customers with the highest purchase intent, and helps craft the right combination of products and promotions for each user.

"We are thrilled about the opportunity to partner with the team as it pioneers predictive marketing automation for e-commerce," said Kittu Kolluri, general partner at NEA.

"Blueshift's data-driven workflow automation vastly simplifies the complexities that B2C marketers are facing with explosion of data and proliferation of channels," says Jishnu Bhattacharjee, managing director at Nexus.

(Edited by Joby Puthuparampil Johnson)