Webchutney's Saket Vaidya joins digital agency Indigo Consulting as regional head for North India

Mumbai-based full-service digital agency Indigo Consulting, a Publicis Groupe company, has appointed Saket Vaidya as its regional head for North India. In his new role, Vaidya will lead the expansion of the network's digital footprint in the region. He will also focus on accelerating its revenue growth and expanding the client base.

Vaidya has over 10 years of experience in domains like technology, pre-sales, account, and human resources, etc. Prior to Indigo Consulting, he was the chief operating officer (COO) for North India at digital agency Webchutney Studio Pvt Ltd. In his role, he was responsible for revenue, cash flow and overall profitability of the agency in the North region.

He had joined Webchutney back in 2007 as a social media analyst, and held various positions before being promoted to COO in 2012. Vaidya had earlier also worked in companies like Kelly Services and Info Edge India Pvt Ltd. He holds a BA degree in psychology from MS University.

Set up in 2000, Indigo Consulting provides a slew of services like website design and development, search engine optimisation, usability research & testing, and marketing on mobiles and social media.

Back in 2012, Publicis Groupe, a French MNC specialising in advertising and communications, had acquired Indigo Consulting for an undisclosed amount. As part of the deal, Indigo retained its name and currently operates as a unit within one of its advertising agencies "the Leo Burnett Group.

The company's clientele includes brands like ICICI Bank, Asian Paints, Axis Bank, HDFC Bank, and Kalpataru, among others.

In May last year, Network18 Media & Investments Ltd's venture capital arm Capital18 entered into an agreement with Dentsu India Group to divest its stake in the digital agency Webchutney Studio for an undisclosed amount. Although the deal value was not disclosed, sources told VCCircle that Capital18 received Rs 26 crore for its 70 per cent stake against Rs 8 crore it had invested in the firm.