Marketplace enabling SMEs to e-sell getitBazaar rebrands to askmeBazaar

Getit Infomedia's managed marketplace to enable small and medium businesses to sell their products online getitBazaar has rebranded to 'askmeBazaar' for its operations. The new branding will appear across all customer experience platforms, including the new company website.

The change is an outcome of the corporate entity rebranding itself as 'askme' for its entire consumer facing offerings. According to the company, the new name is seen to have better connect and a more direct relationship with what is offered by it.

"This change in branding is a logical step in our growth and gives us an umbrella under which we can continue to expand our products and services during our next phase of development," said Kiran Murthi, CEO, Getit Infomedia.

"The new name is an extension of our endeavour to connect sellers and buyers on the platform, which offers a common distribution, logistics, payment and settlement infrastructure to all our sellers," he added.

Bootstrapped about a year ago, the startup provides a platform where SMEs can open their own online shops for free, manage catalogues and process transactions. The company currently has 10,000 shops live on the platform across 80 cities. Murthi claims that the platform's infrastructure is capable of allowing about 60 lakh SMEs to transact with 90 crore buyers. Unlike traditional e-commerce players where sellers pay a certain per cent of the transaction, askmeBazaar charges a flat fee of Rs 100 per transaction.

Murthi had earlier told Techcircle.in that it is not only aiming at helping SMEs reach the 12 million people who are buying online, but also 900 million who are accessible on their mobile phones, 200 million who are using the internet and 65 million who are live on social networking sites.

"It's easy. Users can simply order by dialling at our customer care number or take their pick from our Facebook stores, besides the e-platforms that we help the SMEs create," said Murthi.

However, there are many players in the e-store enabling space including Build A Bazaar, KartRocket, Zepo and now Shopify is also entering the Indian market.