Digital CRM firm Vizury raises $16M in Series C funding from Intel Capital, Ascent Capital, others

Bangalore-headquartered digital CRM (customer relationship management) company Vizury Interactive Solutions Pvt Ltd has secured $16 million in Series C round of funding led by Intel Capital, with participation from Ascent Capital. Existing investors including Nokia Growth Partners and Inventus Capital Partners also participated in this round. This brings the total funds raised by Vizury so far to $27 million.

"The funds will be used to drive product innovation on our mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, Latin America, the Middle East and Korea. We are also evaluating our options of entering the US market," said Chetan Kulkarni, co-founder and CEO of Vizury.

Established in 2008, Vizury helps marketers to bag customers through personalized marketing solutions. Last year, the firm launched a comprehensive mobile advertising retargeting product, called MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and conversion features like app deep linking and click-to-call. Vizury is working with over 500 clients across industries such as travel & hospitality, ecommerce, healthcare, automobile, financial services and classifieds. Some of its clients include Lenovo, Myntra, Sony, Zalora, MakeMyTrip, and Jet Airways, among others.

Vizury has offices Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo, besides Bangalore.

In October 2012, Vizury had raised $9 million in Series B funding, led by Nokia Growth Partners, with participations from Ojas Venture Partners and Inventus. Previously, it had raised angel funding in March 2009 and Series A funding in October 2010.

"Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further. The investment led by Intel Capital will help Vizury take advantage of this big data opportunity," said Sudheer Kuppam, managing director (APAC), Intel Capital.