Vdopia appoints Ajay Prakash Mishra as director of operations for APAC

Digital advertising and video monetisation platform Vdopia Inc. has appointed Ajay Prakash Mishra as director of operations for the Asia Pacific (APAC) region. In his new role, Mishra will be focusing on the company's operations & quantitative and qualitative analysis to support APAC's campaign portfolio, shape strategy and identify solutions to business and operational challenges.

"Mishra is a dynamic leader who brings strategic thinking and maturity, combined with a roll-up-your-sleeves approach to run operations. He will help Vdopia build on the momentum we have been gaining in the last few years," said Preetesh Chouhan, VP-APAC, Vdopia Inc.

Mishra has 10 years of experience in operations, business analysis and client servicing. Previously, he was with xAd, a location-based mobile ad platform where he was director- emerging markets and was overseeing AdOps and corporate-development related activities.

As part of its global growth plan, Vdopia had introduced the global operations and media hub in Gurgaon and infused new talent in local and global teams. Earlier this month, the company had named Farzad Jamal as VP for Europe; and Narayanan Iyer as senior director of finance.

"Vdopia's recent senior hires represent an infusion of new talent and energy into its expanding offices as it continues to develop solutions supporting advertisers who seek more efficiency and reach across all platforms," the company said in a statement.

Set up in 2008 by Stanford and IIT graduates Chhavi Upadhyay, Srikanth Kakani and Saurabh Bhatia, Vdopia is a mobile and online video advertising platform. Its key clients include companies such as eBay, NDTV, BharatMatrimony.com, Emirates, General Motors, Hewlett-Packard, ICICI Bank and Idea Cellular, among others. Headquartered in Silicon Valley, the firm also has offices in Fremont, New York, Los Angeles, Chicago, London, India and Singapore.

The company mainly competes with players like Komli Media, Ozone Media, Tyroo and more. In December 2012, Vdopia had raised $3.4 million in private offering from an unnamed investor.

(Edited by Joby Puthuparampil Johnson)