Classifieds site Quikr embeds a pricing guide for pre-owned goods

Classifieds site Quikr.com, owned and operated by Mumbai-based Quikr India Pvt Ltd, has launched a pricing guide for pre-owned goods, whereby sellers can determine a value for their used goods before posting an ad for these items on Quikr.com.

The optimum price range for used items can be determined by using the MSP (maximum sales price) calculator provided on the platform. The firm also claims it will also help buyers understand if they are getting a fair price for the used products that they wish to purchase.

Pricing calculators are available across a wide range of categories, including electronics, real estate, mobile phones, automobiles, home and lifestyle.

"We are sensitive to the fact that our users sometimes struggle with determining a fair cost for used products, whether they are buyers or sellers. We launched MSP to help them determine the best possible price range based on the huge amount of data from actual user generated ads on Quikr," said Pranay Chulet, CEO & founder of Quikr.

The MSP calculator works using special algorithms, which take into account the pricing of that particular item in that category based on similar product listings over the past three months. Founded in 2008 by Chulet and Jiby Thomas, Quikr was originally started as Kijiji India. Thomas later moved on from the venture. To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus, Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network and eBay. In an interview to Techcircle.in last October, Chulet had claimed that Quikr was drawing over half of its revenues from premium listing for users as well as lead generation for businesses.

(Edited by Joby Puthuparampil Johnson)