CCAvenue launches multi-currency payment gateway, bundles new features

Mumbai-based Avenues India Pvt Ltd, which runs a payment gateway called CCAvenue, has added support for multiple currencies. The payment gateway can now accept and process payments in 27 currencies. The company has also bundled new features like smart dynamic routing—for better success rate; iFrame integration—for a seamless shopping experience; retry—for completing failed transactions; and one-click checkout—for quick checkout process.

In addition, the platform now offers a fully customisable Webstore free of cost, which comes with unlimited templates to allow its customers to build their own websites. It has also launched Brand 360°, a universal marketing analytical tool that gives an overall review and report pertaining to search engine optimisation (SEO), social media efforts, brand reputation and more.

"The company aims to offer all the aspects required to run an online business, free of cost. Presently, we provide a website, payment gateway, a brand monitoring platform and a 24x7 customer support team. However, the payment gateway would always remain our forte," said Vishwas Patel, CEO, Avenues India. In the past, the company had launched features like CCAvenue SNIP, BIN Based promotion tool for merchants, and CCAvenue PhonePay.

(Edited by Joby Puthuparampil Johnson)