Jivox ropes in Rick Kleczkowski from Digital Broadcasting Group as COO

Bangalore- and California-based Jivox Software India Pvt Ltd, a multi-screen interactive advertising technology company, has appointed Rick Kleczkowski as chief operating officer (COO). In the new role, Kleczkowski will be responsible for managing and expanding the sales and operations teams globally.

Kleczkowski is currently COO of Digital Broadcasting Group, Inc. Previously he was senior vice president (business development) of Klipmart Corp. He had also held various roles at Doubleclick and 24/7 Media, Inc.

Jivox was founded in 2006 by Diaz Nesamoney, a BITS Pilani alumnus. Jivox's IQ platform enables digital agencies and publishers to produce and deliver engaging ads that are multi-screen and data-driven. The firm claims that using its platform, interactive ads can be easily authored and served in-stream, in-banner and on smartphones and tablet devices featuring video, rich media, dynamic content, customisable widgets and social sharing. It also eliminates the process of traditional code-based approaches and the challenges associated with delivering interactive ads across multiple screens and connected devices.

Jivox also provides sophisticated campaign performance tracking, demographic analytics and purchase intent analytics via its proprietary real-time analytics platform. Its key clients include College Humor, Federated Media, FUOR Digital, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Sun Times Media, Universal McCann and Videology.

In November 2011, Jivox had raised $8.2 million, led by Fortisure Ventures, with participation from existing investors Opus Capital and Helion Venture Partners.

(Edited by Joby Puthuparampil Johnson)